Story Basics

Tell me what you've got.

Let's get the basics down first. Give me what you know. If you don't know something yet, that's okay.

Give it a simple name for now. You can change it later.

1

What's happening?

Plain facts. What is the thing itself, and what is it called? Include the name of the business, organization, event or project.

2

What's the name of the event, business, organization or project?

This is the name a journalist would use to identify the story.

3

When is it happening?

Dates and times, if you have them.

4

Where is it happening?

Venue or street address, town, region.

5

Who is involved?

You and your role, plus organizers, performers, speakers, partners, participants, or anyone else important to the story.

6

Who is it for, or who does it affect?

Be specific about the people, not the marketing.

7

Why does it matter?

In your own words. We'll push on this later.

8

Where can people find more information?

Website, social, tickets, registration, whatever exists.

Your media contact information

This is who a journalist would reach. We'll use it so you never have to type it again.

You can change any of this later. Nothing here is locked in.