What's the story?
A Friend in Media is your no-nonsense media coach.
You know what you want to talk about. We help you figure out what makes it a story, why a journalist might care, and how to pitch it.
No PR experience required. Just bring what you've got.
Everyone wants a friend in media.
You don't need a PR firm for everything. But you shouldn't have to figure out the media on your own, either.
A Friend in Media helps you think like a journalist, find the strongest story in what you're doing, and turn it into a pitch you can send with confidence.
We're a media coach, not a PR agency. We won't send pitches for you, maintain a reporter database, promise coverage, or invent a story that isn't there. We'll help you understand what makes a story work and what to do next.
Find the story
Answer seven straightforward questions. Your coach considers your answers together before deciding what to ask next.
Build the pitch
Get an honest assessment, explore three story angles, choose your direction, and build a pitch around it.
Be ready
Prepare for journalist questions and create a one-page media reference with the facts they may need.