1. 1

   Story Basics

   Seven questions. Facts only. If you don't know something yet, say so.

2. 2

   Story Discovery

   The coach reads everything, then asks at most a few real questions.

3. 3

   Story Brief

   One source of truth: what you told me, what I see, what we still need.

4. 4

   Reality Check

   An honest read. No scores. If there's no hook yet, you'll hear it.

5. 5

   Three Angles

   Three genuinely different directions. You choose. You're the editor.

6. 6

   Media Targeting

   How to find the right outlet and the right person, and save them.

7. 7

   Timing Check

   Thirty seconds to ask whether today is a good day to send this.

8. 8

   Pitch Strategy

   Who, why them, the hook, the goal, what to leave out.

9. 9

   Pitch

   A short email with one job: earn the next conversation.

10. 10

    Follow-Up

    Follow up once. Then move on.

11. 11

    Interview Prep

    Built from what the journalist actually said, not your pitch angle.

12. 12

    Media One-Pager

    A short, journalist-friendly one-pager.

What we won't do

• Invent facts, such as attendance, impact, quotes, partnerships, endorsements.
• Promise coverage, replies, or income.
• Send emails on your behalf.
• Keep a reporter database. Media changes constantly; check it yourself.
• Dress up a routine announcement as a news story.

Where your work is saved

Your stories are saved to your account, so you can sign in on any device and pick up where you left off. If you start a story before signing in, it is kept in this browser until you sign in, then moved into your account. You can delete your account and everything in it from the Account page.